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Case Studies
Williamson Dickie Manufacturing
Williamson Dickie Manufacturing
Objectives:
Create a look in a retail environment that appeals to both “Basic Buyer” and “independent Outfitter” customer segments.
Offer increased flexibility for key retail customers.
Results:
Delivered on key shopper insights through aspirational brand story telling.
Developed modular kit of components that can be assembled in an almost infinite number of ways to create unique shop-within-a-shop opportunities.
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