Williamson Dickie Manufacturing Company

Objectives:

• Create a look in a retail environment that appeals to both “Basic Buyer” and “independent Outfitter” customer segments.
• Offer increased flexibility for key retail customers.

Results:

• Delivered on key shopper insights through aspirational brand story telling.
• Developed modular kit of components that can be assembled in an almost infinite number of ways to create unique shop-within-a-shop opportunities.