Case Studies

We wanted to draw attention to the LG section of the store immediately and facilitate customer interaction with the display through hands on live phone demonstration and special features through video tutorials.

Tasked to create a look in a retail environment that appeals to both “Basic Buyer” and “Independent Outfitter” customer segments as well as offer increased flexibility for key retail customers.

Inspiring them to reach beyond their initial expectations to a higher level of appliance performance by equipping shoppers with self-help to evaluate products and compare benefits.

Design a system to increase Tortilla usage among non acculturated users (non-Hispanic) through meal solution merchandising. We organized a broad range of SKUs for ease of shopping and designed a neatly faced shelved product.