Mission Food Tortilla
Key Opportunities and Objectives:
- Increase Tortilla usage among non acculturated users (non-Hispanic)Through meal solution merchandising.
- Organize broad range of SKUs for ease of shopping.
- Neatly faced shelved product.
Results:
- Created color coding system for coherently organizing broad range of flavor and nutritional varieties.
- Promoted meal solutions through take away recipe cards and appetite appeal graphics.
- Created in-store destination for Mission Brand tortillas.