Mission Food Tortilla Merchandising System

Key Opportunities and Objectives:

• Increase Tortilla usage among non acculturated users (non-Hispanic)Through meal solution merchandising.
• Organize broad range of SKUs for ease of shopping.
• Neatly faced shelved product.

Results:

• Created color coding system for coherently organizing broad range of flavor and nutritional varieties.
• Promoted meal solutions through take away recipe cards and appetite appeal graphics.
• Created in-store destination for Mission Brand tortillas.