LG Discovery Zone

Key Opportunities and Objectives:

• Embrace the home appliance shopper and respect the magnitude of the purchase.
• Inspire them to reach beyond their initial expectations to a higher level of appliance performance.
• Equip shoppers with self-help to evaluate products and compare benefits.

Results:

• Achieved statistically significant lift for both:
       - Overall evaluation of DZ display
       - Store Experience
• The Discovery Zone had particularly high impact on shopper’s perception of the store department being:
       - High Tech
       - Fun