BACKGROUND
Rand McNally introduced their new product OverDryve, which makes any car a connected car. AMD was tasked with creating an interactive consumer electronic end cap display featuring a monitor, tire pressure gauge, rear view camera and dash pad.
EXECUTION
Rolled out to 900 Best Buys, the AMD designed End Cap display contained a customizable overhead graphics display, a monitor and component button panel. The component button panel contains 10 buttons that are used to trigger 10 different videos when a customer wants to learn more about an individual component.
RESULTS
An impactful and memorable instore experience as well as an increase in sales. We are planning to update the unit with new product in the spring 2017 . Rand McNally was happy with the modular design of the display allowing components to be interchanged with ease, increasing the display life.