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CLIENT: Lenovo

CATEGORY: Endcap / Electronic Displays

Lenovo asked AMD to design a display allowing consumers to interact with an image projected onto a table-top surface while highlighting the different modes of Lenovo convertible laptops.

AMD developed a display to hold the supplied projector and meet precise projection specifications for successful integration and execution into multiple retailer confines. As a consumer interacts with the laptop or the projected image, the projection technology recognizes the mode changes and updates the screen contents on the laptop with relevant features of the Lenovo technology.

A one of a kind experience and display as it educates the consumer about the product features as they physically interact with the laptop and image projection. Lenovo was overall thrilled about the finshed piece.