RIC- Where Collaboration leads to innovation

At the Retail Innovation Center, groups of stakeholders join together – shoppers, retailers, brand managers, along with AMD's designers and engineers – to test and validate retail concepts. It's a highly effective way to ensure that your retail concepts are right for your brand – and your customers.

The Retail Innovation Center is a place to capture and test key shopper insights, then put these insights into action, creating what the late Apple co-founder Steve Jobs called “insanely great shopper experiences.”

Click Here for the RIC BrochureWhether you’re testing fixture prototypes, shop -in-shop installations, graphic executions, packaging, or conducting product research, the center is the perfect place for gaining real-time consumer feedback.