BACKGROUND
This Home Appliance Display is a freestanding unit that promotes the brand’s premium kitchen appliances. The display features touch and learn LCD panel prominently located that showcases key features and benefits.
EXECUTION
AMD created a fully immersive interactive experience center for LG kitchen and laundry appliances that allowed shoppers to research and evaluate the features and benefits of the entire range of products.
RESULTS
The experience for test stores ended up being a colossal achievement. LG was extremely happy with the design, execution and roll-out.